Books Don't Build Audiences

Welcome to B is for Book Coach! Today, we’re creating space for audience-building.This era of publishing has created its own chicken and egg dilemma: does a book build an audience or does an audience justify a book?Neither is technically wrong.But it's only a dilemma if we treat the book as a standalone product to be sold, rather than a top-of-funnel invitation to a larger journey.- What publishers are looking for - What an audience really is- Readership beyond the book- What to focus on instead of audience-sizeSubscribe for free weekly book coaching right in your inbox, or upgrade your coaching access on Substack to include calls, office hours, and workshops. Get full access to B is for Book Coach at bisforbookcoach.substack.com/subscribe