Books warm buyers | Ep 293

CarTalk with Kartik #293: Books Warm BuyersShould my book sell my company’s products right away? That's the question a CEO asked me recently. Hey there, welcome to CarTalk with Kartik, I'm Nitin Kartik. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here's my answer.No. Your book should not behave like an over-caffeinated sales rep chasing people around with a proposal. A bestselling CEO book works best when it matches the buyer’s journey. When readers have low intent, your book builds familiarity. They may not need you today, but they start seeing you as follow-worthy.When they have medium intent, your book gives them language for their problem and proof that you understand it. When they have high intent, your book makes the sales conversation warmer because they already trust your thinking. That’s strategic patience.A great CEO book does not scream, “Buy from me now!”It quietly says, “When you’re ready, you’ll know who to call.”Because books warm buyers.This insight comes from page 154 of my book Product Marketing Wisdom - which just completed 68 weeks on the #Amazon bestseller list. Check it out at:https://ProductMarketingWisdom.com/sListen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.