BookTok: Muss ich da wirklich mitmachen als Autor:in?

What this episode covers

BookTok – Hype, Chance oder Pflicht für Autorinnen?Kaum ein Thema spaltet die Buchbubble so sehr wie BookTok. Aber muss man da mitmachen? Reicht Instagram nicht? Und was ist eigentlich dran an dem Hype?In dieser Folge sprechen Hanna Buchmarketing und Lara Riedel offen darüber, wie TikTok die Buchbranche verändert hat: für Leserinnen, für Buchhandlungen, für Verlage und für Autor:innen selbst. Außerdem: Hanna und Lara sprechen über den Unterschied zwischen TikTok und Instagram Reels und warum man beide Plattformen nicht gleich behandeln sollte.📌 Links:👉 Kostenloses BookTok-Webinar am 20. April: https://www.buchbubble.com/booktok-2026/👉 Buchmarketing-Typen-Quiz: https://www.buchbubble.com/buchmarketing-Typ/👉 Ideen oder Fragen zum Podcast? Schreib mir an [email protected]⏱️ Kapitel:00:00 BuchBubble Podcast: BookTok für Autor:innen01:21 Warum BookTok die Buchbranche verändert hat03:40 Video als Marketing-Tool: Algorithmus und Reichweite06:11 Vertrauen aufbauen und Kaufimpulse auslösen als Autorin07:20 BookTok und Buchhandel: was sich wirklich verändert hat08:46 Verlage, Buchmarketing-Trends und Übersetzungen durch BookTok11:45 Welche Genres funktionieren auf BookTok14:19 Buchmarketing ohne Cringe16:38 BookTok 2026: was für Autorinnen wirklich noch funktioniertBuchBubble Podcast: für Autor:innen, die Leser:innen erreichen wollen.Mit Hanna Buchmarketing, Lara Riedel, Melissa David und Jessica Kaluza.

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Frequently Asked Questions

How long is this episode of BuchBiest: Erfolgsstark als Autor:in?

This episode is 17 minutes long.

When was this BuchBiest: Erfolgsstark als Autor:in episode published?

This episode was published on March 30, 2026.

What is this episode about?

BookTok – Hype, Chance oder Pflicht für Autorinnen?Kaum ein Thema spaltet die Buchbubble so sehr wie BookTok. Aber muss man da mitmachen? Reicht Instagram nicht? Und was ist eigentlich dran an dem Hype?In dieser Folge sprechen Hanna Buchmarketing...

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