EPISODE · Mar 19, 2024 · 16 MIN
Boost CTR by 12% With One EASY Change (with Justin Chen)
from The Growth Pod · host Angela Frank
How can a simple image tweak increase your click-through rates by 12% (or more)? Today, we're learning the ins and outs of consumer insights with Justin Chen. Specifically, Justin shares:The importance of A/B testing to improve CTR.Why gathering customer feedback can help you grow faster.How images influence consumer behavior.Mentioned in This Episode:Try PickFu for FreeConnect with Justin on LinkedInAbout Justin:Justin Chen is the co-founder of PickFu, a consumer research platform companies use to get fast, reliable feedback from real people. Thousands of global brands, small and large, now rely on PickFu to help them make better data-driven decisions about their products. He has a B.S. in electrical engineering and computer science from U.C. Berkeley and an M.S. in engineering management from Santa Clara University. Justin has been a serial entrepreneur for 17 years and lives in Los Angeles with his wife and two children.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.
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Join us to discover how a simple image tweak can increase your click-through rates by 12% and delve into the changing world of consumer insights with Justin Chen.In this episode of The Growth Pod, Angela chats with Justin Chen, one of the founders of PickFu. PickFu is a platform for consumer research that is changing how businesses collect feedback from people to make product decisions. Coming from a background in engineering and computer science, Justin talks about his journey as an entrepre...
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Boost CTR by 12% With One EASY Change (with Justin Chen)
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