Boost Drinks Founder Simon Gray Spills All on £70 Million Exit

How did a rejected uni student with a 20% attendance rate turn a simple idea into a £70 MILLION brand? 👀In this explosive episode of The Launch Podcast, we dive deep with Simon Gray, founder of Boost Drinks, on how he built a household brand from scratch—without owning a factory, warehouse, or even delivery vans.Simon shares how:💡 He spotted a gap in the market and trademarked "Boost" overnight🚚 Built a lean, outsourced empire in convenience retail📈 Scaled to £70M turnover with zero supermarket sales🤝 Cultivated a killer team and culture💼 Successfully exited to AG Barr (makers of Irn-Bru)He also opens up about:🧠 Leadership growth📚 Game-changing books like The Chimp Paradox💔 The emotional cost of redundancies🔥 And what it really takes to go from startup to soldThis one’s packed with lessons, laughs, and real talk every founder needs to hear.👉 If you’re building a brand, scaling a business, or thinking about your exit strategy—DON’T MISS THIS.