Boost Revenue with These Proven Cross-Sell Tactics — Varun Kundra | How Personalization Drives Upsell Success, Why Cross-selling and Upselling Boost AOV, Why Post-purchase Offers Leverage the "Dopamine Kick", What are Entry Points for Upselling (#332)

In this episode, we dive into strategies for boosting your online store’s average order value (AOV) through effective cross-selling. Joining the conversation is Varun Kundra, Co-founder of AfterSell.com, a Shopify app used by over 20,000 brands for upselling and cross-selling. Varun shares insights on consumer psychology, personalization, and how merchants can seamlessly integrate third-party offers to maximize profits without additional effort.  Topics discussed in this episode:  Why cross-selling and upselling boost AOV in a high acquisition cost environment How personalization and relevance improve upsell and cross-sell success What entry points exist for upselling: in-cart, checkout, post-purchase Why post-purchase offers work due to the "dopamine kick" What "network offers" are and how they display third-party offers What revenue potential exists for merchants using network offers Links & Resources Website: https://www.aftersell.com/ Shopify App Store: https://apps.shopify.com/aftersell LinkedIn: https://www.linkedin.com/in/vk1/ X/Twitter: https://x.com/varkundra Get access to more free resources by visiting the show notes athttps://t.ly/VFUA- ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!  Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/