EPISODE · Mar 24, 2026 · 36 MIN
Boost the Valuation of Your Business With Insights From Erik Wiklendt
from Own The Exit · host Caleb Edwards and Aaron Leatherdale
How much is your business actually worth? Eric Wiklendt has helped over 100 business owners sell, scale, and structure exits that don’t just look good on paper—but actually close. In this episode, Eric breaks down the biggest misconceptions owners have about valuations, how buyers really think, and why most sellers screw up the story behind their numbers.This is required listening for any founder who thinks “I’ll just sell when I’m ready.” Eric walks through real-world deals, unpacks the math behind multiples, and reveals what every buyer looks for—and what makes them walk away.TAKEAWAYSWhy the multiple you want might not matterThe difference between price and value in a buyer’s eyesHow to prep your financials for serious exit conversationsReal examples of valuation mistakes owners makeThe exit story every buyer wants to hearRESOURCES MENTIONEDConnect with Eric Wiklendt on LinkedInFOLLOWSOak IQ InvestmentsOwn The ExitAaron InvestingCaleb InvestingCHAPTERS02:11 – Eric’s Backstory: Coaching 100+ Exits05:34 – Why Multiples Are Misunderstood08:19 – “Five Times What?”11:27 – What Buyers Are *Really* Buying14:02 – When EBITDA Isn’t the Whole Story18:45 – Real Deal Breakdown: Why It Failed21:10 – Numbers vs. Narrative in an Exit24:39 – The One Question to Ask Every SellerKEYWORDSbusiness valuation, how to value your business, sell your company, multiples, EBITDA, business exit, private equity, business acquisition, M&A strategy, how buyers think, business storytelling, financial due diligence, exit planning, business broker tips, company valuation, business for sale prep, founder strategy, sell-side advisor, selling a company, what buyers wantWANT TO LEARN MORE?Join us on LinkedIn, dive into our enriching content on YouTube, and explore our website to unravel how to secure your future through intelligent passive investments!If you enjoyed the show, please LEAVE A 5-STAR REVIEW and SHARE this episode with someone who wants to build a stable future. Listen to all episodes on Spotify, Apple Podcasts, or any preferred podcast platform!
What this episode covers
How much is your business actually worth? Eric Wiklendt has helped over 100 business owners sell, scale, and structure exits that don’t just look good on paper—but actually close. In this episode, Eric breaks down the biggest misconceptions owners have about valuations, how buyers really think, and why most sellers screw up the story behind their numbers.This is required listening for any founder who thinks “I’ll just sell when I’m ready.” Eric walks through real-world deals, unpacks the math behind multiples, and reveals what every buyer looks for—and what makes them walk away.TAKEAWAYSWhy the multiple you want might not matterThe difference between price and value in a buyer’s eyesHow to prep your financials for serious exit conversationsReal examples of valuation mistakes owners makeThe exit story every buyer wants to hearRESOURCES MENTIONEDConnect with Eric Wiklendt on LinkedInFOLLOWSOak IQ InvestmentsOwn The ExitAaron InvestingCaleb InvestingCHAPTERS02:11 – Eric’s Backstory: Coaching 100+ Exits05:34 – Why Multiples Are Misunderstood08:19 – “Five Times What?”11:27 – What Buyers Are *Really* Buying14:02 – When EBITDA Isn’t the Whole Story18:45 – Real Deal Breakdown: Why It Failed21:10 – Numbers vs. Narrative in an Exit24:39 – The One Question to Ask Every SellerKEYWORDSbusiness valuation, how to value your business, sell your company, multiples, EBITDA, business exit, private equity, business acquisition, M&A strategy, how buyers think, business storytelling, financial due diligence, exit planning, business broker tips, company valuation, business for sale prep, founder strategy, sell-side advisor, selling a company, what buyers wantWANT TO LEARN MORE?Join us on LinkedIn, dive into our enriching content on YouTube, and explore our website to unravel how to secure your future through intelligent passive investments!If you enjoyed the show, please LEAVE A 5-STAR REVIEW and SHARE this episode with someone who wants to build a stable future. Listen to all episodes on Spotify, Apple Podcasts, or any preferred podcast platform!
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Boost the Valuation of Your Business With Insights From Erik Wiklendt
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