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EPISODE · Dec 3, 2024 · 30 MIN

Boost Your Creativity in Any Job

from HBR IdeaCast

We all know that innovative thinking is vital to individual, team, and organizational success. But we still often put creativity in a box, assuming it's only for people in certain roles or best attempted once a year at an off-site brainstorming session. Marketing executives Kathryn Jacob and Sue Unerman argue that we all need to be exercising our creative muscles more regularly, especially in the age of AI, when routine work can be outsourced to algorithms but new thinking still comes from human minds. They offer prompts for spurring more creativity -- by yourself or with a team -- no matter where you work. Jacob and Unerman are the authors of the book A Year of Creativity: 52 Smart Ideas for Boosting, Creativity, Innovation, and Inspiration at Work.

Episode metadata supplied by the publisher feed · Published Dec 3, 2024

What this episode covers

We all know that innovative thinking is vital to individual, team, and organizational success. But we still often put creativity in a box, assuming it's only for people in certain roles or best attempted once a year at an off-site brainstorming session. Marketing executives Kathryn Jacob and Sue Unerman argue that we all need to be exercising our creative muscles more regularly, especially in the age of AI, when routine work can be outsourced to algorithms but new thinking still comes from human minds. They offer prompts for spurring more creativity -- by yourself or with a team -- no matter where you work. Jacob and Unerman are the authors of the book A Year of Creativity: 52 Smart Ideas for Boosting, Creativity, Innovation, and Inspiration at Work.

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How long is this episode of HBR IdeaCast?

This episode is 30 minutes long.

When was this HBR IdeaCast episode published?

This episode was published on December 3, 2024.

What is this episode about?

We all know that innovative thinking is vital to individual, team, and organizational success. But we still often put creativity in a box, assuming it's only for people in certain roles or best attempted once a year at an off-site brainstorming...

Can I download this HBR IdeaCast episode?

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