Boost your UA with channel diversification & high performing creative frameworks w/ Mistplay (#67)

This is no BS gaming podcast 2.5 gamers session #67. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Tiffanie Chau, Gregory Pang, Felix Braberg, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: https://youtu.be/f78KxSbVnTY Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at https://bit.ly/3N7UcmP Agenda: 00:00 Epic Intro 04:45 How does Mistplay work, and why does it work? 07:00 How to measure ROI? 08:38 What is the difference between Mistplay vs other rewarded apps? 12:21 How does onboarding a new game influence UA for Mistplay? 16:04 How do you approach cross-department cooperation? 18:00 How many UA channels? 20:00 Do you even CTV? 23:52 Creatives in the CTV 27:30 How to test & add new UA channels to the mix? 29:40 UA DIVERSIFICATIOOOON 30:42 2.5 gamers podcast is starting a new affiliate cowboy network 32:25 How do you define a test budget for a UA channel test? 38:30 How many creatives should you test with a multi-million monthly UA budget? 39:30 Which UA channels to use for creative testing? 42:35 It can take 7-14 days for winners to overtake spending 43:40 How to approach the creative process? 46:30 How to define a creative winner? 48:08 Leveraging AI in the Creatives Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric New article: https://lancaric.me/squad-busters-supercell-softlaunch