Boosting conversions on Roku: Roku's head of ad innovation Peter Hamilton

CTV's growing fast. But where does it fit in your marketing mix? In this Growth Masterminds, host John Koetsier chats with Peter Hamilton, Head of Ad Innovation at Roku. That talk about the role of Connected TV (CTV) in marketing, its evolution, and the ad experiences on Roku. They also explore the integration of Shopify, ad measurability, and targeting strategies. They also chat about new engagement modes on Roku that have vastly boosted conversions over QR codes. Watch or list to understand how CTV can serve different market verticals, from casual and hardcore gaming to D2C and FinTech. Don’t miss insights on how performance marketers can thrive using CTV. 00:00 Introduction to Growth Masterminds 01:26 The Evolution of CTV Advertising 04:19 Peter's Journey in Tech and Marketing 12:18 Roku's Ad Innovations 23:41 Measurability in Advertising 24:39 Performance Marketing Insights 25:16 The Role of QR Codes and Click-Through Paths 27:50 The Importance of Remote Controls in TV Ads 32:14 Shoppable Ads and Shopify Integration 37:32 Strategies for Different Verticals 43:42 Future of CTV Ads