Boosting FinTech Marketing with Inclusion | Liesl Smith, Senior Vice President of Global Marketing at FreedomPay

In this special episode of FinTech Focus TV, host Nadia welcomes Liesl Smith, Senior Vice President of Global Marketing at FreedomPay to the show at the Harrington Starr booth at the FinTech B2B Marketing Conference event.The pair deep dive into Liesl's extensive journey from journalism to fintech marketing, discussing her personal experiences, including the challenges and triumphs of a significant career switch. They also explore the role of partnerships and data in driving marketing innovation.Liesl highlights the necessity of creating a diverse environment where everyone feels comfortable speaking up, and she underscores the critical role leaders play in endorsing gender balance and inclusivity.Additionally, she discusses the importance of having clear goals and building a supportive network to drive personal and professional growth. Liesl's insights provide valuable guidance for those looking to navigate and thrive in the evolving fintech landscape.FinTech's DEI Discussions is powered by Harrington Starr, global leaders in Financial Technology Recruitment. For more episodes or recruitment advice, please visit our website www.harringtonstarr.com