Boosting Podiatry Care with YouTube & Google Reviews

Ever wondered how patients actually find you online? In this episode, I share how YouTube videos, Google reviews, and a simple content system bring patients into my clinic every single week, without me spending hours on marketing.I break down the exact strategies I use, from automating online reviews to creating YouTube shorts and reusing those same videos for ads that convert. Plus, I talk about what’s working right now, what isn’t, and a few behind-the-scenes challenges I’ve been tackling in the clinic.What You’ll Learn in This EpisodeHow I attract patients with YouTube and Google reviews.My simple system for creating daily video content.Why I’m considering switching back to Swell for reviews.Why You Should ListenIf you’re struggling to bring in new patients from the internet or want a proven content strategy that works even while you’re busy seeing patients, this episode is packed with practical insights. I’ll show you exactly how I repurpose content, leverage automation, and build online credibility without wasting time.Key Topics Covered[00:00] How patients find me through YouTube and Google reviews[00:44] My automated process for collecting 1,000+ reviews[01:44] Comparing Swell vs. ModMed’s Clara for review requests[02:06] Why my older YouTube videos outperform newer ones[02:43] Leveraging patient presentations for high-performing videos[03:35] How I create YouTube shorts and automate posting daily[04:09] Repurposing video content for ads with CTAs[04:47] Challenges with ModMed: paperwork, signatures, and efficiency[05:58] Handling patient refunds for shockwave and orthotics[07:27] Managing virtual assistant scheduling errors[08:43] Office visit add-ons and treatment adjustments[09:39] Chronic ulcer management and wound care referrals[11:31] Differentiating sinus tarsi pain from midfoot arthritis[12:23] Managing non-compliant patients effectively[13:16] Difficult wounds, fissures, and referrals to wound centers[14:29] Managing hallux limitus, fractures, and Achilles follow-ups👉 Tune in now to discover how I consistently turn online visibility into real patient appointments, and how you can do the same.