Boosting Rankings and Attracting Couples | The Venue RX

In this week's episode of The Venue Rx Podcast, our host Jonathan Aymin welcomes photography business coach Roy Serafin. Roy is the founder of Story & Community and Roy Serafin Photo Co. They discuss the importance of SEO for wedding venues and how it can benefit businesses in the wedding industry. Roy shares his experience as a wedding photographer during the COVID-19 pandemic, where he had to come up with creative solutions for couples who wanted to get married despite the restrictions. They also talk about Roy's journey into photography and the events industry, his transition into wedding photography, and his expertise in SEO. He provides tips and best practices for optimizing websites, using images and keywords effectively, and analyzing website performance. About Our Guest:  Roy was one of the youngest Art Directors in Advertising in the city of Chicago at the age of 20, which is where he grew in his skills at sales prior to being a wedding photographer. Since then he has been featured in books and magazines, worked over 200+ weddings, and taught hundreds of photographers how to change their businesses. Roy believes in authentic storytelling, he originally picked up a camera just to teach himself how to effectively communicate to photographers  that he was hiring for projects. That camera he picked up slowly became his addiction. He spent over two years traveling to  Chicago to learn from every photographer he could meet.  Find Him Here:  Tel: (219) 405-0385 Email: [email protected] Instagram:https://www.instagram.com/storyandcommunity/ Youtube: https://www.youtube.com/@storyandcommunity  Website: https://storyandcommunity.com Photography Business: ​​https://roythephotographer.com/ If you are a new or existing wedding venue owner and want a professional team to operate and manage your venue business click here! https://www.cseventservices.com Thanks for checking out The Venue RX. Where we document and share best practices for owning & operating profitable world class venues!