Boosting Sales with Proactive Relationship Management

Relationships are the lifeblood of any organization and positively managing relationships is critical to successful sales. Adam Honig, founder and CEO of Spiro talks with Chris Mahar, associate editor of Manufacturing Engineering, about proactive relationship management and how AI is changing how manufacturing companies sell. Combining CRM, sales enablement and phone systems together are revolutionizing how manufacturers interact with their customers and improving relationship management.