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Boosting the Search and Content Flywheel - An AI Case Study, with Bob Bowman, Search and Digital Shelf Expert at Win the Shelf and NEEM episode artwork

EPISODE · Jun 16, 2025 · 43 MIN

Boosting the Search and Content Flywheel - An AI Case Study, with Bob Bowman, Search and Digital Shelf Expert at Win the Shelf and NEEM

from Unpacking the Digital Shelf · host Digital Shelf Institute

While Global Head of Digital Commerce Search at Unilever, Bob Bowman, now Search and Digital Shelf Expert at Win the Shelf and NEEM, was at the forefront of introducing AI into his global search and content operations to scale the business impact they were able to have. He joined the podcast to share the under the cover essential components and strategies required to test and learn his way to better content reaching more product pages at a lower cost.

What this episode covers

While Global Head of Digital Commerce Search at Unilever, Bob Bowman, now Search and Digital Shelf Expert at Win the Shelf and NEEM, was at the forefront of introducing AI into his global search and content operations to scale the business impact they were able to have. He joined the podcast to share the under the cover essential components and strategies required to test and learn his way to better content reaching more product pages at a lower cost.

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Boosting the Search and Content Flywheel - An AI Case Study, with Bob Bowman, Search and Digital Shelf Expert at Win the Shelf and NEEM

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Frequently Asked Questions

How long is this episode of Unpacking the Digital Shelf?

This episode is 43 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on June 16, 2025.

What is this episode about?

While Global Head of Digital Commerce Search at Unilever, Bob Bowman, now Search and Digital Shelf Expert at Win the Shelf and NEEM, was at the forefront of introducing AI into his global search and content operations to scale the business impact...

Can I download this Unpacking the Digital Shelf episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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