Boosting Your Direct Bookings Online with Boostly - Mark Simpson Episode #130

GUEST BIO Mark Simpson is the founder of Boostly, a company dedicated to helping hosts anywhere in the world get the tactics, tools, knowledge and confidence to increase their direct bookings. Mark LOVES coaching and teaching other hospitality owners the exact tactics and tips he has put into practice over the years that contributed to the success of his family business. In 2016, he started the Hospitality Community Facebook Group which has now become the world's most engaged Facebook Group with over 5,800 members and 92% engaging rate. If you’re a hospitality business owner looking to stop relying on third party media and want to build your own brand, tune in to listen to Mark’s proven tactics in achieving that goal. HIGHLIGHTS OF THE EPISODE 03:10 – Background of the guest 06:18 – Boostly: Where it all started 17:20 – One key to progress: Customer Reviews 25:09 – Google My Business: The New Tripadvisor KEEPING IT REAL 30:03 – The power of direct booking 39:38 – Proven ways to start your own direct-booking platform 45:06 – The check-in time tactic 53:55 – Finding your Customer Avatar and how to best serve them 01:02:49 – “If you confuse, you lose.” 01:08:54 – Be a PROACTIVE business owner, not a reactive one RAPID FIRE QUESTIONS 01:19:03 – Favorite Book - Tools of Titans by Tim Ferris 01:22:45 – Listening to Evan Carmichael affirmation videos 01:24:09 – Mini whiteboard | The 5-3-1 Productivity System NOTABLE QUOTES (KEY LESSONS): “If you confuse, you lose.” This episode is brought to you by Boostly, a direct booking website provider for short term rental hosts like me and you looking to dominate the marketplace with direct bookings! To get onboard, schedule a call with Mark and his team at Boostly here: https://boostly.co.uk/epic CONNECTING WITH THE GUEST Website Instagram Youtube Facebook Twitter LinkedIn This episode is brought to you by our sponsor Guesty.com which is a property management software that Ruben and his team use as short term rental Superhosts to manage and streamline all communication with their guests and team to make it a memorable stay for each guest that books their property. Use our private unique link here https://hosts.guesty.com/?r=therealestateexperiment  to let Guesty know we sent you!