Bootstrapped & Brave: The Merry People Story | #022

In this episode of Add To Cart, we are joined by Danielle Holloway, Founder & CEO of Merry People. Dani recognised a gap in the market for fashionable, functional, wearable gumboots and used her house-buying savings to turn that idea into a reality. Six years on, the business operates across Australia and the US and is a fantastic example of doing one thing and doing it exceptionally well. Dani shares her story covering how to get started turning an idea into a manufactured product, her experience of virtual trade shows, moving into the US market and why her boots will never go on sale. Links from the episode:Merry PeopleBlunt UmbrellasAtticus FinchPackaging Solutions from Signet (sponsored)Shopify & Jon Wexley (sponsored)Questions answered in the podcast include:How did the idea for Merry People come about? Why do Merry People boots never go on sale?How important are pre-orders for you?What are some of the best lessons you have learnt in eCommerce?This episode was brought to you by…  SignetShopify PlusAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Danielle Holloway from Merry People:Dani Holloway is the CEO & Founder of Merry People. Unable to find a gumboot that she loved, Dani decided to have a go at creating her own... and Merry People was born! Dani is trying to change the perception of the humble gumboot, from a daggy occasional product, to an everyday fashionable staple. Dani was named in the Top 50 people in Australian eCommerce for 2020 for Inside Retail, coming in at #12 and given an award ‘The One to Watch’. Outside eCommerce and gumboots! Dani loves exercise, travelling and spending time with loved ones (including her new little Labrador Sadie.) Email [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community