Bootstrapped, Built, Sold: Luka’s Micro-SaaS Exit

Episode 128 of the Startup Acquisition Stories podcast, hosted by Acquire.com, titled "Bootstrapped, Built, Sold: Luka’s Micro-SaaS Exit" was published on April 22, 2025 and runs 16 minutes.

April 22, 2025 ·16m · Startup Acquisition Stories

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Summary

If Luka Pecavar could give three pieces of advice to founders building and selling micro-SaaS products, he’d say:Build simple tools that solve a specific problemListen to user feedback early and oftenEven small apps can attract serious buyersLuka built a simple but powerful image comparison app called Before and After for the Wix App Market. What started as a weekend side project quickly evolved into a revenue-generating micro-SaaS with thousands of installs. No venture capital, no large team, just clean code and real user traction.When the time came to sell, Luka listed the app on Acquire.com and closed a seamless deal with a buyer who valued the app’s clean architecture and consistent performance.Now he’s using the experience as a springboard into new projects and sharing exactly how he did it.In this episode of the Acquire Podcast with Andrew Gazdecki, Luka Pecavar breaks down:How he launched a profitable micro-SaaS inside the Wix ecosystemWhy app marketplaces like Wix and Shopify are untapped opportunities for indie hackersWhat to expect during a micro-acquisition, from listing to negotiationKey lessons from bootstrapping, scaling, and exiting a niche SaaS productIf you’re building, scaling, or thinking about selling a micro-SaaS, this episode is a must-listen.Follow Luka’s next steps:LinkedIn

Episode Description

If Luka Pecavar could give three pieces of advice to founders building and selling micro-SaaS products, he’d say:

Build simple tools that solve a specific problem
Listen to user feedback early and often
Even small apps can attract serious buyers

Luka built a simple but powerful image comparison app called Before and After for the Wix App Market. What started as a weekend side project quickly evolved into a revenue-generating micro-SaaS with thousands of installs. No venture capital, no large team, just clean code and real user traction.

When the time came to sell, Luka listed the app on Acquire.com and closed a seamless deal with a buyer who valued the app’s clean architecture and consistent performance.

Now he’s using the experience as a springboard into new projects and sharing exactly how he did it.

In this episode of the Acquire Podcast with Andrew Gazdecki, Luka Pecavar breaks down:

How he launched a profitable micro-SaaS inside the Wix ecosystem
Why app marketplaces like Wix and Shopify are untapped opportunities for indie hackers
What to expect during a micro-acquisition, from listing to negotiation
Key lessons from bootstrapping, scaling, and exiting a niche SaaS product

If you’re building, scaling, or thinking about selling a micro-SaaS, this episode is a must-listen.

Follow Luka’s next steps:
LinkedIn