EPISODE · Dec 7, 2022 · 51 MIN
Bootstrapped to Millions All in the Name of Pets w/ Marshall Morris
from The Influence Factor by The Influencer Marketing Factory · host The Influencer Marketing Factory
On this week's episode of The Influence Factor, we have Marshall Morris, President and Co-Founder of HomeLife Brands, an extensive marketplace for pet products and content, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari. Listen in to hear all about building a brand from the ground up and where to prioritize efforts! 🔗 Marshall's LinkedIn: https://www.linkedin.com/in/marshallsmorris/ 🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3GTZZK9 Show Notes: (1:10) - Marshall's story (5:18) - Inception and purpose of starting HomeLife Brands (11:40) - Portfolio of social media accounts (13:47) - Leveraging already existing communities (19:15) - Challenges at the beginning (25:19) - Shifts in company structure as it scales (31:09) - Current workforce ecosystem (41:17) - Animal market statistics (45:52) - Market research (47:42) - Rapid Q&A
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Bootstrapped to Millions All in the Name of Pets w/ Marshall Morris
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