Bootstrapping a SaaS to millions in revenue - Ben Orenstein, Tuple episode artwork

EPISODE · Jan 24, 2022 · 15 MIN

Bootstrapping a SaaS to millions in revenue - Ben Orenstein, Tuple

from Indie Bites · host James McKinven

Ben Orenstein is the founder of Tuple, a tool for remote pair programmers that has been steadily growing for the past few years. Now, Ben runs Tuple with a small team and is delving into what happens when your SaaS starts to hit scale. You might have also heard Ben's voice on the Art of Product podcast, which he co-hosts with Derrick Reimer, founder of SavvyCal, talking about the behind the scenes of running their respective SaaS companies.What we covered in this episode:Why Tuple is the most successful product he’s madeHow Ben’s approach to enterprise sales has changedHow much revenue comes from enterprise salesHow the enterprise product is differentiatedHow indie hackers can sell to bigger companiesWhere Tuple gets it’s customers fromWhat does Ben’s day-to-day look like?Has he just built himself a job?The benefits of making a podcastSome of Ben’s favourite previous productsRecommendationsBook: The Mom TestPodcast: Bootstrapped WebIndie Hacker: Adam WathanFollow BenTwitterBlogFollow MeTwitterIndie Bites TwitterPersonal WebsiteBuy A Wallet2 Hour Podcast CourseSponsor - Fathom AnalyticsFor the longest time, website analytics software was seriously bad. It was hard to understand, time-consuming to use, and worse, it exploited visitor data for big tech to profit. I've spent countless hours in Google Analytics dashboards trying to figure even out the most basic metrics.This is exactly why I signed up for Fathom as soon as I heard Paul Jarvis and Jack Ellis were building it.Fathom is simple website analytics that doesn't suck. It's easy to use and respectful of privacy laws, with no cookies following your users around the web. They're also a bootstrapped, sustainable business so I love supporting them. Yes, it might feel strange paying for analytics at first, but once you realise the real cost of free Google Analytics and realising how easy to use Fathom is, you won't go back. You can install the lightweight code on as many websites as you want and quickly see the performance of all your sites.Link → https://usefathom.com/bites

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A chat with Ben Orenstein, co-founder of Tuple, about how to build a successful bootstrapped SaaS.

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Bootstrapping a SaaS to millions in revenue - Ben Orenstein, Tuple

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