Bootstrapping, Balance & Building Big – Brad Mortensen’s RepCard Journey | LLBD #51

In this episode of Live Life by Design, Jeff Mendez sits down with Brad Mortensen, the founder of RepCard, to talk about what it really takes to build something meaningful — in business and at home.From humble beginnings in door-to-door sales to creating a software tool used by thousands of reps across the country, Brad shares the wins, the failures, and the mindset shifts that made it all possible. More than just a startup story, this conversation dives into entrepreneurship, marriage, fatherhood, and how to create true alignment between work and family.If you're chasing success and trying to stay grounded at the same time — don’t miss this one.👉 In this episode:Building RepCard from scratch without outside fundingThe hustle behind door-to-door salesCreating harmony between family and businessSales tech that builds culture (not just revenue)The power of daily execution⏱️ Timestamps:00:00 – Brad’s background, family life, and early sales roots04:15 – Starting RepCard and what the boomerang logo really means06:00 – Door-to-door sales to solar to software: the entrepreneurial path09:30 – Bootstrapping RepCard and believing in the vision13:00 – What RepCard actually does and how it helps sales reps win17:00 – Gamifying sales with team competitions and incentives21:00 – Running event registration at major industry conferences26:00 – Finding balance: time, family, and setting boundaries30:00 – The "sacred 20 minutes" and leaving your phone in the car36:00 – Communication, overcommunication, and alignment in marriage41:00 – Final advice: success isn’t complicated — it’s daily execution Hosted on Acast. See acast.com/privacy for more information.