EPISODE · Apr 8, 2026 · 1H
Bootstrapping The Cube: How Connor Ryan is Bringing Street Football Back to the Academy
from The Business of Football · host David Chimbaza
In this episode, David sits down with Connor Ryan, a former Premier League academy player and the founder of the football equipment startup, Volta Sports. Connor shares his non-linear journey from falling out of love with professional football to working in fashion and construction, before finally finding his true purpose in entrepreneurship. KEY TAKEAWAYS Street football culture is missing in modern academies: Connor created The Cube to bridge the gap between structured, often repetitive academy drills and the joy and creativity of playing in the cages with friends. Ideas are worthless without execution: While it's easy to have a great idea, the hardest and most vital part of entrepreneurship is actually taking the leap, executing, and putting your product out into the real world. Perfection is the enemy of progress: Building a business requires daily problem-solving and iteration. Connor stresses the importance of launching before you feel completely ready, noting that his very first prototype was an unusable 40kg block. Company culture matters from day one: Even with a small team, Connor focuses on building a culture reminiscent of the best sports teams, emphasizing daily collaboration, clear communication, and a shared drive, rather than relying on empty corporate slogans. Embrace the cold outreach: To secure big wins, like getting custom-branded Cubes into Manchester City's fan zone, you have to be willing to put yourself in uncomfortable situations. BEST MOMENTS "I just wanted to create a product that fundamentally can help you develop as a player, but also has the joy and the creativity of street football blended into one essentially." "I have ideas every day, but executing and actually putting yourself out there, that's the hard part." "If you launch and you're 100% happy with your product, you've launched too late." "The hardest thing about running a startup, and I'm completely bootstrapped, is also our superpower... we don't have the budget of the companies we're competing against, but that's where creativity comes in." "Culture isn't writing ten things on a wall saying 'do this, do that'... Culture is what you do every day daily." OUR SOCIAL MEDIA LINKS: LinkedIn: https://www.linkedin.com/in/david-chimbaza-/ Instagram: https://www.instagram.com/thebusinessoffootballpodcast/ Tik Tok : https://www.tiktok.com/@businessoffootball HOST BIO Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetise & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
What this episode covers
In this episode, David sits down with Connor Ryan, a former Premier League academy player and the founder of the football equipment startup, Volta Sports. Connor shares his non-linear journey from falling out of love with professional football to working in fashion and construction, before finally finding his true purpose in entrepreneurship. KEY TAKEAWAYS Street football culture is missing in modern academies: Connor created The Cube to bridge the gap between structured, often repetitive academy drills and the joy and creativity of playing in the cages with friends. Ideas are worthless without execution: While it's easy to have a great idea, the hardest and most vital part of entrepreneurship is actually taking the leap, executing, and putting your product out into the real world. Perfection is the enemy of progress: Building a business requires daily problem-solving and iteration. Connor stresses the importance of launching before you feel completely ready, noting that his very first prototype was an unusable 40kg block. Company culture matters from day one: Even with a small team, Connor focuses on building a culture reminiscent of the best sports teams, emphasizing daily collaboration, clear communication, and a shared drive, rather than relying on empty corporate slogans. Embrace the cold outreach: To secure big wins, like getting custom-branded Cubes into Manchester City's fan zone, you have to be willing to put yourself in uncomfortable situations. BEST MOMENTS "I just wanted to create a product that fundamentally can help you develop as a player, but also has the joy and the creativity of street football blended into one essentially." "I have ideas every day, but executing and actually putting yourself out there, that's the hard part." "If you launch and you're 100% happy with your product, you've launched too late." "The hardest thing about running a startup, and I'm completely bootstrapped, is also our superpower... we don't have the budget of the companies we're competing against, but that's where creativity comes in." "Culture isn't writing ten things on a wall saying 'do this, do that'... Culture is what you do every day daily." OUR SOCIAL MEDIA LINKS: LinkedIn: https://www.linkedin.com/in/david-chimbaza-/ Instagram: https://www.instagram.com/thebusinessoffootballpodcast/ Tik Tok : https://www.tiktok.com/@businessoffootball HOST BIO Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetise & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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Bootstrapping The Cube: How Connor Ryan is Bringing Street Football Back to the Academy
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