BORDEAUX 2024 [STUDIO] BNP Paribas et Havas : Campagne digitale et initiatives durables

from So Media, le podcast des MediaDays · host MediaDays by Havas

Dans cet épisode, Jean-Pierre Cassaing, Chrystelle Edelline et Geoffray Ketters participent à une discussion autour des stratégies de communication de BNP Paribas et Havas. L'épisode commence par une introduction des invités, suivie d'une exploration des objectifs de la campagne digitale de BNP Paribas. Les intervenants détaillent les aspects techniques et l'achat programmatique orchestré par Havas, avant de se pencher sur l'engagement RSE et les initiatives durables des deux entreprises. La conversation se termine par une conclusion qui récapitule les points clés abordés et des remerciements adressés aux invités pour leurs contributions éclairantes.

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This episode was published on December 17, 2024.

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