BORDEAUX 2024 [STUDIO] Sébastien Camusot : le retail média et la convergence des plateformes

from So Media, le podcast des MediaDays · host MediaDays by Havas

Jean-Pierre Cassaing et Sébastien Camusot discutent de l'impact du retail média et de l'utilisation des données de navigation pour optimiser les campagnes publicitaires. Ils explorent les opportunités offertes aux producteurs locaux et la manière dont les critères de valorisation des produits influencent leur visibilité sur les plateformes. L'épisode propose également des conseils aux consommateurs pour mieux comprendre l'impact de leurs habitudes d'achat. Enfin, la discussion aborde la convergence entre les plateformes de commerce et les médias, soulignant les évolutions et défis actuels du secteur.

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This episode was published on December 17, 2024.

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