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Bordeaux on the Brink Part 2 episode artwork

Sep 14, 2026 49 min

Bordeaux on the Brink Part 2

from Wine Blast with Susie and Peter Hosted by Susie and Peter, Masters of Wine

Bordeaux is a famous wine region currently beset by woes. The question is: where does it go from here? How can it harness its historic legacy and fighting spirit to get beyond the current crisis?! One man who has answers is Laurent David of Château Edmus. A former Apple chief (who launched the iphone into Europe), he's not afraid to ruffle feathers in the ultra-traditional Saint-Emilion neighbourhood, making de-alcoholised 'Grand Cru' (and gin with the offcuts), chillable 'claret' red and a wine 'for geeks'. Laurent declares the en primeur system 'dead meat', and has adopted a wine club/direct sales model, inspired by Napa and Burgundy. He says Bordeaux producers need to be 'obsessive' about not only the product but also their customers. 'Wine has a mission in 2026/7', he declares: 'to reconnect people in real life.' This is the second and concluding episode in our Bordeaux mini-series, in which we say what we think Bordeaux needs to do to reinvent itself (Susie even comes up with an alternative name suggestion for the contentious new 'claret' category...) To support the show, enjoy subscriber-only bonus content and discount benefits, access our full archive and get every episode before it goes on free release, subscribe to Wine Blast PLUS at wineblast.co.uk Instagram: @susieandpeter

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What this episode covers

Bordeaux is a famous wine region currently beset by woes. The question is: where does it go from here? How can it harness its historic legacy and fighting spirit to get beyond the current crisis?! One man who has answers is Laurent David of Château Edmus. A former Apple chief (who launched the iphone into Europe), he's not afraid to ruffle feathers in the ultra-traditional Saint-Emilion neighbourhood, making de-alcoholised 'Grand Cru' (and gin with the offcuts), chillable 'claret' red and a w...

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Bordeaux on the Brink Part 2

0:00 49:25

Chapters

  1. 0:39 Welcome back to Bordeaux on the Brink Part 2
  2. 5:24 Step forward Laurent David
  3. 15:34 On en primeur, La Place - and the big 'claret' debate
  4. 30:11 MID-EPISODE RECAP
  5. 30:36 The crisis - and the future
  6. 37:15 What Bordeaux needs to do - according to us
  7. 46:38 Two tasty Bordeaux recommendations

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This episode is 49 minutes long.

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This episode was published on September 14, 2026.

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