Borders Book Festival Sets New Records

The Borders Book Festival smashed records this year, with ticket sales up 8%, 34,000 attendees over four days (a 5% jump), and book sales soaring 17%. Despite weather challenges, the lineup dazzled with TV stars, politicians, historians, nature writers, and even comedians. Nicola Sturgeon touched on her book and media reactions to her husband’s conviction, teasing a new chapter and even a political thriller — though she missed the signing. Festival Director Alistair Moffat, in his final year, hailed it as a triumph, proud of 23 years of growth and confident Paula Ogilvie will keep the momentum going. Meanwhile, Alice Jolly claimed the Walter Scott Prize for Historical Fiction with “The Matchbox Girl,” cementing the festival’s status as Scotland’s literary powerhouse. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/c2a3841124c22528