Borders' Demise: Failing to Adapt to the Rise of Amazon and E-books

This episode examines the downfall of Borders, once a leading bookstore chain that failed to adapt to the rise of online retail and e-books. We'll explore how Borders' leadership underestimated the threat of Amazon and the shift to digital reading, clinging to their physical stores even as consumer preferences changed. We'll look at Borders' failed attempts to develop their own e-commerce platform and e-reader, as well as the internal politics and resistance to change that contributed to the company's eventual bankruptcy. Learn more about your ad choices. Visit megaphone.fm/adchoices