BORING: Did BYU Just Make A TERRIBLE Move at Athletic Director By Hiring Brian Santiago in NIL Era?

Brian Santiago's appointment as the athletic director at BYU isn't just a routine administrative move; it's a strategic decision rooted in his profound understanding of the institution, his demonstrated leadership acumen, and his deep-seated commitment to the holistic development of student-athletes within the unique framework of BYU's mission. His nearly three-decade-long association with BYU athletics provides him with an unparalleled institutional memory and a nuanced perspective on the program's strengths, challenges, and future potential.His journey from a men's basketball coach in 1997 to the Deputy Athletic Director since 2017 speaks volumes about his dedication and the trust placed in him over the years. This extended period of service has allowed him to witness firsthand the evolution of BYU athletics, understand its distinct culture, and build invaluable relationships across various departments and with key stakeholders. Unlike an external hire who would require a significant period of acclimation, Santiago steps into the role with an immediate and comprehensive grasp of the landscape.Furthermore, his tenure as Deputy Athletic Director wasn't merely a supporting role. By all accounts, he was a pivotal figure in the athletic department's operations, actively involved in crucial decision-making processes. President Reese's acknowledgment of his leadership in navigating the complexities of NIL (Name, Image, Likeness) and the ever-shifting landscape of conference realignments underscores his strategic thinking and adaptability – qualities that are paramount in today's dynamic collegiate athletic environment. His experience in these critical areas means BYU won't face a learning curve in addressing these contemporary challenges.Santiago's deep ties to the BYU community extend beyond his professional roles. As an alumnus of the Marriott School of Management, he embodies the university's academic values and possesses a personal connection to its broader mission. His established relationships with influential alumni like Ryan Smith and Danny Ainge are significant assets. These connections can be leveraged for fundraising initiatives, enhancing facilities, and fostering a stronger sense of community support for BYU athletics. His ability to bridge the gap between the athletic department and prominent alumni could prove instrumental in securing the resources necessary for sustained success.Support Us By Supporting Our Sponsors!Amazon Fire TV Stick 4kDid you know your Fire TV is also an Xbox? Turn any TV into your gaming and entertainment hub with Fire TV Stick 4K devices — no console required. Head to Amazon.com/firetvlockedon to get started. Xbox Game Pass Ultimate subscription and compatible controller required.Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at monarchmoney.com for 50% off your first year.WayFairAfter the holiday hustle, there’s nothing like giving your home a little TLC. Give your home the refresh it needs with Wayfair. Head to Wayfair.com right now. Wayfair. Every style. Every home.GametimeDownload the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime.FanDuelRight now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.