Bo's Place Hats, Hearts, & Horseshoes With Shelby Seligmann And Courtney Varner

What are the keys to a nonprofit hosting a successful Kentucky Derby-themed party that is both impactful and fun? Today, I talk with Bo's Place Director of Communications Courtney Varner and Shelby Seligmann, event chair for the organization's signature fundraising event: Hats, Hearts, & Horseshoes. For the past 10 years, Hearts, Hats, and Horseshoes has been one of the most successful Kentucky Derby-themed fundraisers in Texas. The event has evolved from a party at a major donor's estate to a can't-miss event that draws several hundred devoted attendees from around Houston each year. Proceeds raised from the event go towards the organization's mission to provide support and community to those who have lost a loved one. Shelby and Courtney provide valuable insights on a range of topics, including how to create a devoted following for a signature fundraising event, establishing a strong relationship between a nonprofit and event chairs, developing a strong communications strategy to increase awareness, and so much more. This is one episode you will definitely not want to miss.