Bosch & Siemens’ Acquire Zelmer, A Win for Both Companies

BSH Bosch & Siemens recently acquired Zelmer SA, the largest manufacturer of appliances in Poland. The acquisition not only makes Bosch the largest player in the Polish market, but it also gives Bosch an advantage in manufacturing since Zelmer has factories in key locations throughout the country. Bosch stated it will not lay off any Zelmer employees and will keep Zelmer’s brands and product portfolio.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.