Boscia: Lessons From 20+ Years In Skincare

Boscia was founded in 2002 and remains an industry leader over 20 years later, listen to find out how. With her Japanese roots and allured by her family's unique beauty practices, Lan Belinky was destined to join Boscia and lead the global skin care brand.Boscia revolutionizes beauty routines around the world with products made with natural and plant based ingredients including cactus water, chia seed and jojoba.You'll also learn:How the brand communicates its values to customers step-by-stepThe brand's most effective marketing channel and how its marketing strategy has pivoted over two decadesThe evolution of Boscia's target demographic and the importance of being omnichannelHow the brand has been able to combat inflation and keep their pricing approachableBoscia is a case study in building a long lasting brand and this is a must-listen for anyone who wants to do the same.This episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co