BOSS x Aston Martin Shanghai Launch

from Abelson Brief · host Abelson

BOSS and Aston Martin celebrated the launch of their new Spring/Summer 2025 menswear capsule collection with an event at the grand opening of the first BOSS halo store in Shanghai, coinciding with the Formula 1 Chinese Grand Prix. The event featured Aston Martin Aramco Formula One Team drivers Lance Stroll and Fernando Alonso, alongside VIPs, showcasing the new collection inspired by luxurious travel and high performance. Guests also witnessed the unveiling of Alonso's new BOSS-designed helmet and explored a replica F1 car and racing simulator within the store. The collaboration builds upon the existing partnership between the fashion brand and the luxury automotive company, emphasising shared values of sophistication and performance.

Episode metadata supplied by the publisher feed · Published Mar 20, 2025

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BOSS x Aston Martin Shanghai Launch

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