Bot Rising: AI's Volume, Velocity & Variety with Pete Housley and Amanda (Elam) Cole

By now, we get it: AI is here to stay and makes marketing more efficient. But, what fears do marketers have around AI, how do you responsibly feed the board's appetite for AI, and to what level do marketing leaders need to understand the technology? In this episode, we're joined by Pete Housley, CMO at Unbounce, and Amanda (Elam) Cole, CMO at Bloomreach, to dig into these questions. Listen in for a deeper understanding of the seemingly unlimited opportunities of the technology and also the potential pitfalls. Connect with Pete: https://www.linkedin.com/in/peter-housley-a3653012/?originalSubdomain=ca Connect with Amanda: https://www.linkedin.com/in/aelam/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/