Bottle? Pouch? Both and neither nor: With Mauro Tocco from AeroFlexx

Is it a bottle? A pouch? Both – and neither. In this episode, Julian talks with Mauro Tocco, Sales Director EMEA at AeroFlexx, about a packaging innovation that combines the best of rigid bottles and flexible pouches into a single product: the AeroFlexx PAK.Mauro explains how the idea came about, why the product is deliberately called "PAK" instead of "Pack," how the patented Frame technology and self-sealing valve work, and why the product can be recycled like a rigid bottle despite its flexible construction. Also covered: current market applications in the US, the planned European launch in 2027, plans for recycled content, and AeroFlexx's global growth strategy.Links & Resources🔗 AeroFlexx / 3D shape configurator: aeroflexx.com📍 Upcoming opportunities to experience AeroFlexx in person: PACK EXPO (Chicago), Sustainable Packaging Summit (Utrecht), possibly INNO-Pouch (Barcelona)About the GuestMauro Tocco is Sales Director EMEA at AeroFlexx and has been with the company since 2024, though he was already involved with the project earlier from the technology side.