Bottled Water Craze Raises Questions about Water Quality & Utility Strategies

In this episode, Bluefield’s Keith Hays and Eric Bindler, delves into the canned-water company Liquid Death and the growing questions about bottled water, the incredible size of the bottled water market, and potential risks to water utilities, from perception to customer erosion. At the beginning of 2022, Liquid Death announced that it landed more than US$75 million in funding to expand its footprint. Growth + Water is a good thing in many cases, but Bluefield’s water experts raise concerns facing municipal water utilities and about tap water. If you enjoy listening to The Future of Water Podcast, please tell a friend or colleague, and if you haven’t already, please click to follow this podcast wherever you listen.  If you’d like to be informed of water market news, trends, perspectives and analysis from Bluefield Research, subscribe to Waterline, our weekly newsletter published each Wednesday. Related Research & Analysis: Amidst Pandemic, Bottled Water Underscores Utility Communication Challenge