Bottom of Funnel Content

What this episode covers

Traffic is sometimes the best metric we have for measuring the success of content marketing, but it can often be a counterproductive one: especially when your main interest is converting more potential customers. In this episode, we discuss the misapplications of content marketing, how to go from thinking about content as just a marketing expense to thinking about it as collateral, and why content marketers and salespeople should be collaborating more often.

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