Bourbon in the 1970's // A Moment of Identity Crisis

Send a textThe 1970’s were a time when bourbon faced one of its most uncertain chapters. Once the backbone of American spirits, bourbon found itself losing favor as vodka and clear spirits dominated the cultural moment. Tune in as Kurt and Sarah explore how economic shifts, changing consumer tastes, and a decline in domestic demand nearly brought the industry to its knees. But even in the downturn, seeds of revival were planted.