Bourbon Tasting: Smoke Wagon

Ever wondered what happens when bourbon enthusiasts encounter a trendy whiskey that doesn't live up to the hype? Join us for a brutally honest tasting of Smoke Wagon's 120-proof store pick that leaves us wanting more – more depth, more age, and more complexity.This week's spirited conversation dives deep into what makes bourbon truly exceptional as we sample a young Smoke Wagon offering that proves high proof doesn't automatically translate to high quality. We don't hold back our reactions to this "nose hair burner" that prompts discussions about the importance of proper aging and barrel development. While some detect candy-like sweetness and caramelization, the overwhelming consensus is that this particular whiskey simply needs more time in the barrel to smooth out its rough edges.The whiskey world's marketing tactics come under scrutiny as we explore how Smoke Wagon, like many contemporary brands, sources its distillate from MGP in Indiana while building its brand identity in Las Vegas. This practice, common among whiskey companies that emerged during the bourbon boom of the past 15 years, reveals the fascinating story behind many of today's popular labels. Between sips and critiques, we share our passion for authentic whiskey experiences, planning future trips to Kentucky's Bourbon Trail and Scotland while debating what truly matters in the world of fine spirits. Whether you're a bourbon aficionado or simply curious about what makes a whiskey worth your time, this raw, unfiltered conversation offers insights that go beyond the bottle.What's your experience with highly-rated bourbons that left you underwhelmed? Share your thoughts and join the conversation as we continue our journey through Bentonville, bourbon, and business each week on The B-Team Podcast.