Boutique Agency: What Does That Mean?

The team at Hedy & Hopp has been busy the last six months, flying around the country to meet with prospects in-person, as they choose a new agency partner. In a recent RFP meeting, an executive leader questioned whether a boutique-size agency could actually bring full-service to the table. It was a fair question, and they were surprised by our answer.   Being a large size agency doesn’t necessarily mean you are getting full-service. More people doesn’t necessarily mean better work, more innovative work, or better serviced work. There are benefits to working with large agencies, like cost-efficiencies, scaled locations, etc., but there’s more clients should think about when considering full-service and how a boutique size agency can deliver.   Tune in to today’s episode to hear from Maggie Piasecki, H&H’s SVP, about what being a boutique agency means, including: ●        One-size Fits Not All ●        Extension Over Production ●        Autonomy Equals Forward Movement ●        Culture that the Client Experiences   Connect with Jenny: https://www.linkedin.com/in/jennybristow/   Connect with Maggie: https://www.linkedin.com/in/maggiepiasecki/