BoviNews Chat - Consumer Perception of Alternative Proteins

Alternatives to beef, pork and chicken, among other proteins, are becoming more prominent every day. Consumers have a variety of reasons to choose alternative proteins, from sustainability reasons to diet choices. A recent research study conducted by C.O.nxt looked at consumer perceptions of alternative proteins and how those perceptions have changed over time. Our BoviNews Chat sat down with Marcy Tessmann, President and CEO of C.O.nxt, who discussed the research project.