Boxbollen: Jacob and Victor Eriksson

In this episode I am joined by Jacob and Victor Eriksson, founders of Boxbollen. What do Khloe Kardashian, Will Smith, and thousands of TikTok creators have in common? They’ve all been hooked on Boxbollen, the Swedish reflex-training game that went viral overnight. Founded by two brothers, Boxbollen turned a simple head-tracking ball into a global fitness and gaming sensation. From partnerships with top athletes to landing in millions of homes, their journey is a masterclass in viral growth, product innovation, and community-driven marketing. In this episode, we break down how they built an addictive challenge that even the biggest names can’t put down. Make sure to check out Boxbollen at: https://boxbollen.com   Register for Starting Small Summit 2025: https://betheluniversity.edu/event/starting-small-summit-2025/ Sign up for Starting Small University to join our interviews LIVE and ask questions: https://startingsmallmedia.org/startingsmalluniversity Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Thank you to this episodes mid-break sponsor, Heavenly Heat Saunas. This isn't just any sauna—it's the cleanest, healthiest infrared sauna on the market. No hidden glues, no off-gassing, and built with 100% Canadian Hemlock wood. Infrared heat penetrates deeper, getting my blood pumping, easing muscle tension, and setting me up for peak focus. Plus, it’s low EMF and ELF, so I’m not trading my health for heat. And the best part? No electrician needed—just plug it in and you’re good to go. Ready to upgrade your wellness? Use Code CAMERON for $600 off at HeavenlyHeatSaunas.com – Trust me, you’ll feel the difference.