Boxcars711 Old Time Radio Pod - The Milton Berle Show "Salute To Automobile Industry" (9-23-47)

Mr. TelevisionIn 1948, NBC decided to bring Texaco Star Theater from radio to television, with Berle as one of the show's four rotating hosts. For the fall season, NBC named Berle the permanent host. His highly visual, sometimes outrageous vaudeville style proved ideal for the burgeoning new medium. Berle and Texaco owned Tuesday nights for the next several years, reaching the number one slot in the Nielsen ratings and keeping it, with as much as an 80% share of the recorded viewing audience. Berle and the show each won Emmy Awards after the first season. Berle is credited for the huge spike in the sale of TV sets during the medium's early years. After Berle's show began, set sales more than doubled, reaching two million in 1949. His stature as the medium's first superstar earned Berle the sobriquet "Mr. Television." [3] He also earned a slightly more familiar nickname after ending a 1949 broadcast with a brief ad lib remark to children watching the show: "Listen to your Uncle Miltie and go to bed."