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Dec 2, 2025 15 min

Boyd Motor Werks

from The War Room Round Table Hosted by WRRT

Welcome back to the War Room Round Table, the podcast where we dissect the real-world battles small business owners face every day.This week, the War Roomers talk with Eric Edwards, the owner of Boyd Motor Werks, a legendary BMW and Mini repair shop that’s been in business for 50 years.How do you sustain a legacy brand's vitality? What do you do when you have too many cars and not enough technicians? And in a city like Portland, how do you protect your shop, your customers' property, and your team from the constant threat of theft and vandalism?Eric gets candid about his leadership philosophy, which has kept employees loyal for over 15 years, and the daily fight to maintain integrity in an industry with a bad reputation.Thanks for Tuning In.Victoria Deanhttps://consulttak.com/[email protected] Shaffhttps://pdxittech.com/[email protected] Cambrayhttps://deancambrayphotography.com/[email protected] [email protected] [email protected]

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Boyd Motor Werks

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This episode was published on December 2, 2025.

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