Boyd Steel: S Sticker Founder on the plate that identifies cars driven by seniors episode artwork

EPISODE · Feb 27, 2026 · 6 MIN

Boyd Steel: S Sticker Founder on the plate that identifies cars driven by seniors

from Kerre Woodham Mornings Podcast · host Newstalk ZB

Another way of keeping older folks safer on the roads.  Aucklander Boyd Steel has started a business producing ‘S’ plates – a car sticker designed to let other drivers know there’s an older driver behind the wheel.  The blue sticker is similar to the yellow ‘L’ plate for learner drivers, signalling that the driver may be slower or less confident and asking for patience.   Steel told Kerre Woodham it was inspired by his nana, for who driving was an important part of her freedom, but had become slow driver towards the end of her life.  “It wasn’t until sort of after she passed, and I sort of started seeing other senior drivers on the road, I just started thinking, God, I hope no one ever gave her a hard time.”   LISTEN ABOVE  See omnystudio.com/listener for privacy information.

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Boyd Steel: S Sticker Founder on the plate that identifies cars driven by seniors

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