BP Ausgabe 2.16: Attribution

from Beyond Pageviews – termfrequenz · host Markus Baersch

Attribution ist zwar kein neues Thema. Daher trifft man als Marketer auch unweigerlich laufend darauf. Wir klären im Podcast als Basis zum Einstieg grundsätzliche Fragen zur Definition, dem Einsatz und den unterschiedlichen Modellen - und Problemen, die darin stecken.

Episode metadata supplied by the publisher feed · Published Aug 24, 2018

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BP Ausgabe 2.16: Attribution

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