Bracket Breakdown: Who’s the Ultimate Brand Mascot?

In this episode of the Ghost Boss Podcast, Eva and Danielle dive into March Madness—with a branding twist—as they explore Ad Age’s Brand Mascot March Madness, a tournament-style showdown of iconic brand mascots. From the mischievous M&Ms to Jake from State Farm, they discuss the cultural significance, nostalgia, and marketing power behind these familiar faces. With plenty of laughs, personal takes, and design-minded insight, this episode is a must-listen for anyone who loves advertising, mascots, and a bit of marketing mayhem.Be part of the conversation – follow us @ghostbosspodcast on Instagram!