Brad Akin :: More Than Coffee and the Heart Behind Shadrach’s

What happens when a coffee shop becomes about much more than coffee?Brad Akin spent years working in college ministry before he and his family opened Shadrach’s Coffee in Oxford. Today, they operate two drive-through locations and the Rad Shack food truck on the Ole Miss campus.In this conversation, Brad shares how coffee became an unexpected career, why Shadrach’s puts such an emphasis on knowing its customers, and what he has learned from employing and mentoring college students. We also talk about the challenges of expanding a business, the role faith plays when plans go sideways, performing weddings for former students and employees, and why Oxford eventually became home.Plus, Brad shares his Oxford restaurant favorites, his thoughts on game-day business, and why people still order iced coffee when it is freezing outside.Learn more about Shadrach’s Coffee:Website: shadrachscoffee.comInstagram: @shadrachsoxfordIf you enjoyed this episode, follow or subscribe to Beyond the Square so future conversations will appear automatically. You can also explore earlier episodes at oxford.captivate.fm/listen.