Brad Flowers's The Naming Book: 5 Steps to Creating Brand and Product Names that Sell

Please visit https://thebookvoice.com/podcasts/1/audiobook/443934 to listen full audiobooks. Title: The Naming Book: 5 Steps to Creating Brand and Product Names that Sell Author: Brad Flowers Narrator: Al Kessel Format: Unabridged Audiobook Length: 4 hours 54 minutes Release date: October 27, 2020 Genres: Business & Career Development Publisher's Summary: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between 'cool' and clear, and narrow down your list of names with five easy tests.