Brad LaPorte: How Gartner Works & The Role Analysts Play in Shaping New Market Categories

In today’s episode, we’re doing something a little different from our usual founder interviews and we’re speaking with Brad LaPorte — a former Gartner and current go-to-market advisor for cybersecurity startups. In the interview, Brad gives us a behind-the-scenes look into how Gartner works and helps us understand the role analysts place in shaping market categories. Topics discussed: High-level overview of what Gartner is and how it works (Both from a vendor and buyer perspective). What the perfect analyst relations program looks like for an early-stage VC-backed startup. What founders should do if they feel they don’t fit into existing market categories.   What happens behind the scenes when Gartner creates a new category  The most common mistakes founders make when it comes to analyst relations  3 pieces of advice for startups looking to engage analysts as they take their idea to market