Brad Moran - Founder & CEO of CitrusAd

It’s true that being a startup founder can be incredibly stressful. From creating a business model, to seeking out funding from investors and creating a product that is desirable—these are all things a founder must deal with.Today we speak with former AFL star, Brad Moran. He shares his stories about the pressure to become the next big tech player has at times been crippling and the constant comparisons and battles with competitors are relentless. After retiring from the AFL due to injury, Brad launched his first e-commerce tech company, NoQ at just 24 years old. NoQ quickly evolved into a leading grocery platform across the US and Australia, and six years later he left to start his second company called CitrusAd. Despite the Covid-19 pandemic wreaking havoc on the Australian business landscape, MA Financial stepped up with funding to help CitrusAd increase its revenue by more than 10 times in 18 months. French company Publicis acquired CitrusAd for $205 million in July 2021 and is now one of the world's largest retail media providers.The episode features Brad's leadership journey, challenges he faced as a startup founder, his experiences as an elite AFL player and so much more.Books to the Boardroom is hosted by Sumith Dissanayake, CEO of Brisca. Thanks for tuning in to Books to the Boardroom! If you enjoyed today's episode, take your leadership journey further:🎧 Subscribe wherever you get your podcasts 🔔 Never miss an episode—follow us on LinkedIn and your favourite podcast platform 📱 Share your takeaways with #CFOCatalystAre you a CFO with insights to share or know someone who is? We're always looking for financial leaders to join us on the show—reach out at [email protected] to discuss featuring your expertise on a future episode.Until next week, keep reading, keep listening!